Adventure Gear Australia
Not an influencer program.
An explorer program.
We don't lead with metrics. We look for Australians who explore because they can't help it - people who know the sound a fire makes when the wind drops, who've been genuinely lost and genuinely found, who clean up their site and leave it better than they found it.
That's who Adventure Gear Australia was built for. And that's who we want representing us.
“The best stories don't come from a brief. They come from being there - in the dust, in the dark, with people who would rather be nowhere else.”
What this actually means
Real partnership.
Not a gift-for-post deal.
AGA ambassadors aren't paid to pretend. We partner with people who already live this - whose audiences trust them because they've earned it, one honest post and one genuine trip at a time.
In return for that authenticity, we offer gear that works, support that's real, and - for the right people - an invitation to something you simply can't buy.
Seek Adventure
Find the tracks that don't have a Google review. The ridgelines that reward effort. The places your mates haven't been yet. Seek out every corner of this country with curiosity and honest intent - and bring your community along for the journey.
Explore Everywhere
Not just the popular spots with the Instagram pins. Explore the remote, the undiscovered, the tracks locals know by instinct and GPS still gets wrong. Every region of Australia has stories nobody has told yet - go find them.
Camp Anywhere
Camp in places where memories are made and stories live for twenty years. Not just powered sites and holiday parks - the spots that earn their place in your mind. A fire, a sky, a view you had all to yourself. That's what camping is for.
What we create together
The 5 Content Pillars
Five post types that work equally for AGA's own channels and as a brief for every ambassador. Each pillar is a natural home for gear - without making gear the point.
Pillar 01
The Kit
The gear that made this trip possible. Not a product post - a problem-solved story. “We were 200km from anywhere when the fridge played up. Here's what we had and how we fixed it.”
Pillar 02
The Track
Where we went and why it matters. History, heritage, country - the story of the place, not just the coordinates. Old stock routes, explorer camps, pastoral stations, sacred sites (where appropriate).
Pillar 03
The Pack-Out
Leave No Trace in action. Not performative - practical. How to leave a campsite cleaner than you found it. The gear that makes it possible: bags, compressors, organisers.
Pillar 04
The Training
How to be ready for next time. Tyre pressures, recovery basics, reading a weather window, first aid in the field. Knowledge that gets people home safely - and back out again.
Pillar 05
The Memory
What happened when the GPS failed. The campfire story. The moment the trip became the one you talk about. No product required. Pure, shared adventure that builds the emotional reason to come back.
The invitation you can't buy
Some trips happen between the right people.
Every year, Adventure Gear Australia runs a small number of tag-along expeditions - real trips into real places with the people behind the store. Not a media event. Not a brand activation. A genuine expedition with good company, honest gear, and somewhere worth every kilometre to reach.
Our ambassadors are invited first - not as a perk, but because they're the people we want around the fire. The ones who get it. The ones who make the trip.
Sitting amongst the saltbushes at 4am watching the Milky Way open up over the Flinders - that's the part nobody can put a number on. And those are the stories that travel further than any sponsored post ever will.
The Track
Real locations
The Flinders Ranges. The Kimberley. The Nullarbor. Places that earn the story and deserve to be shown properly.
The Memory
Campfire nights
The conversations that happen after dark define a trip - and build a community. We share those stories with everyone, across every channel.
The Partnership
Shared reach, real support
We amplify what ambassadors create. Exclusive discount codes for your community, managed through our ambassador platform. A team that picks up the phone.
The Kit
First access to new gear
Early access to new arrivals so you can test, use, and talk about gear honestly - from real experience in the field, not a product sheet.
The process
How to Get on Our Radar
Live it.
Camp, drive, explore. Your adventures don't need to be epic - they need to be genuine. Australia is full of stories waiting to be told.
Share it.
Post regularly on Instagram, YouTube, TikTok, or Facebook. Tag #FindYourAustralia, #seekexplorecamp and #adventuregearau so we can find you in the feed.
Tell us.
Fill in the form below - where you explore, what you stand for, why AGA feels like the right fit. We read every single application personally.
We'll reach out.
We get back to everyone. If there's a genuine fit, we'll make it happen - the right way, with the right people, at the right time.
The Values Filter
Not a checklist. Just a gut-check. If these land for you, we'd love to hear your story.
Our community hashtags
How to be found - and how to find others
Use these across all your content. We search them daily. One post at a time, one camp at a time - this is how the community grows.
Every adventure reveals a side of this country you haven't seen yet - its terrain, its history, the silence between the trees. Use this for the moments that stop you still. The ones that remind you why you came.
The three-part philosophy behind everything AGA does. Seek adventure, explore everywhere, camp anywhere. Use this for the full journey - not just the destination shot. It's an ethos, not a caption.
Our main tag - for the gear, the builds, the setups, the honest reviews. Tag a product, a trip, a modification. When you use this, you're joining a conversation that's been growing since 2019.
Ready to join us?
Tell us your story.
We'll take it from there.
Fill in your name, handle, and why you want to become an AGA Ambassador. We read every application personally and follow up with everyone who applies.